What God has called us to needs to be naturally contagious. By naturally contagious, I mean that it should carry itself to the highways and byways of your community. Forcing your vision upon everyone in your community will never give you the genuine following you want. SO I have put together 10 components of a viral vision. Here you go.
1. A viral vision is only achievable with God at work.
You can’t have a vision that is viral and humanely achievable. What you will find is that when God gives you a vision it will be possible enough for you to believe but impossible enough for your to achieve.
2. A Viral Vision Initially is accidental…
The best viral videos are ones that where never trying to go viral in the first place. It many times is stumbled upon seemingly accidental but in all actuality God plan is for you to not take all the credit so you will look somewhat like a fool. We are the most unlikely people to have started Focus Church in Apex NC. In all seriousness our story sounds so accidental.
3. A Viral Vision requires a diverse team.
There are so many components to an effective team that clones of yourself will never accomplish this. Diversity is the ingredient to a viral vision. A team of clones is simply a robotic army who’s personality and preferences always line up. If there is no diversity amongst your team than there is no tension. Where there is no tension there is no growth and where there in no growth there is no life. Diversifying your team is one of the biggest components in making sure a vision is well rounded. There needs to be diversity in order to extend your reach. Diversity in the following areas is key…
4. A Viral Vision requires a large amount of risk:
Without risk there is no reward. Behind your greatest current risk lies your next biggest breakthrough. Every risk I have ever taken has never left me questioning it once I stepped out. Its scary for a moment but satisfying for a lifetime. A constant state of risk is also a constant state of failure. A constant state of failure leaders to a constant state of learning. A constant state of learning leads to a constant state of growing.
5. A Viral Vision will never please everyone:
Believe me I’ve tried. My insecurity can lead me to try and please everyone. It never works. The energy you will exhaust trying to please everyone should be the energy you use to try and reach everyone. Just because it doesn’t please certain people doesn’t mean it’s not effective. You are the leader for a reason. Your first priority is to be an agent of change that brings your church closer to the vision it is called to accomplish.
6. A Viral Vision won’t come naturally:
One of the biggest problems I have found myself in lately is that after we launched the church I assumed the vision would simply unfold itself naturally. What I am finding more and more is that it has to be tweaked and changed more now than ever before. Now we are past the theory stage and the honeymoon stage, we are now dealing with peoples spiritual walks and their entire families. You have to set blocks of time where you supernaturally seek God for that which will not come naturally. I have felt several times that I have reached my leadership lid. Like God won’t send me another person because my vision is not prepared for it. It is at that moment where I ask God to supernaturally extend my reach to something that is beyond my natural ability.
7. A Viral Vision is messy:
Its dirty. Very dirty. Truthfully speaking, its dirty from day one. No vision that God has called you accomplish will ever be cookie cutter. If your vision is cookie cutter than you aren’t risking your recipe enough for God to do something original through you. I have lost close friends. I have burned great bridges. All because this thing is not cut and dry.
8. A Viral Vision doesn’t have to cost an arm and a leg:
Maybe just a toe and a finger…
Our minds always wonder to the most expensive item on the list instead of the most effective change in Gods plan. It is much more effective to make a change in how you do what you do than to make the change with what you do it with.
Example: We had zero money starting this church. Days where we where not sure if we where going to make the rent for the school we where meeting in. We starting to simply get really good with advertising on the internet for free. What I have found is that people should be the initial investment not the product. No one knows how great your sound system is but they will notice how good your greeters are. I love to spend money. What I found in my first year is that I assumed too much that God wanted us to stay too long. I invested money improperly simply because I wanted the product more than I wanted the people. Your money should be invested into training people. Now I believe in excellence and we have nice things, but what I found myself doing now is looking at all the money that could have been invested into training new small group leaders instead of in pipe & drape.
A few things we did for cheap:
Social Media Effectiveness
Search Engine Optimization
YouTube is free
Twitter Is Free
9. A Viral Vision is rooted in simplicity:
We stand on four words: Life Change Through Christ
We only do 5 things: Experiences, Groups, Outreach, Next Generation & Involvement
Your vision should be stupid simple. Just Do It. Nike Simple.
Every person that comes to Focus needs to experience life-change through Christ. Its that simple. If your life isn’t changing we aren’t accomplishing our vision.
10. A Viral Vision is sustained by culture.
Culture is the natural distinctive that your organization expels. It’s the feeling you get when you walk into a room and you just know that there is a great culture here. My time is spent more on organizational culture than anything else. I want people to get an immediate sense that this place is different. This staff is different. This service is different. I can’t put my finger on it but their culture is different. Now culture is cultivated in a few ways…
The Language Everyone Uses
The Systems Everyone Prioritizes
The Results Everyone Wants
Viral is not the strategy. The vision is. When the vision is strong, it will naturally go viral. Natural viral visions have the longevity.